“Personal Information” means data that allows someone to identify or contact you (e.g. your name, address, telephone number, e-mail address, credit/debit card numbers, the card’s expiration date, and other billing information; people to whom purchases have been shipped, including addresses and phone numbers, and number of horses owned).
“Non-Personal Information” means data that is not associated with or linked to your Personal Information.
How Information is Obtained
Information That Is Gathered From Site Visitors
In common with other websites, log files are stored on our web server saving details such as the visitor’s Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), browser type, referring page, and time of visit. We may also gather information about your operating system, browser language, referring Uniform Resource Locators (URLs), pages viewed, links clicked, and other information about your activities on the Site.
Information You Give to Us
We receive and store information that you enter on the Site or give us in any other way (e.g., by telephone, e-mail or in person). This may include information listed above and that you provide when you register for an FM account, engage in transactions, search our Site, contact customer service, or participate in contests, promotions, surveys, forums, content submissions, chats, bulletin boards, discussion groups, requests for suggestions or other aspects or services offered by us. As a result, you may supply us with such Personal Information. Each customer may be provided a unique username and password that enable access to the Service. We may track the use of those usernames and passwords in order to collect and maintain records of individual transactions conducted through the Services by customers, and those records may be associated with each customer’s individual account profile within the FM system.
How the Information is used
We use information collected from our Site and the Services in several ways. For example, we use Personal Information as needed to provide the Site and the Services, to create accounts, and to communicate with customers.
We may send e-mails to you regarding news of the Services or offers by us or our affiliates. We also use both Personal Information and Non-Personal Information when evaluating ways to improve the Site and the Services, and to respond to your comments, questions and requests and provide customer service. We may also use both Personal Information and Non-Personal Information to communicate with you about the Site, Services, offers, surveys, events and other news and information we think may be of interest to you, or to carry out any other purpose for which the information was collected. As further described below, in limited circumstances we may disclose collected information, including Personal Information, to certain third parties in connection with providing the Services or as required by law.
We use Non-Personal Information in a variety of ways, including, by way of example, to evaluate the performance of the Site and Services and the general preferences of users, or to generate anonymous statistics for our benefit or for our business partners. Non-Personal Information is entirely anonymous.
Information Shared with Third Parties